{ "version": "https://jsonfeed.org/version/1.1", "title": "AdSlotly blog", "home_page_url": "https://adslotly.com/blog/", "feed_url": "https://adslotly.com/feed.json", "language": "en-US", "items": [ { "id": "https://adslotly.com/blog/price-newsletter-sponsorships/", "url": "https://adslotly.com/blog/price-newsletter-sponsorships/", "title": "How to Price Newsletter Sponsorships", "summary": "Pricing sponsorships is where many creators leave money on the table. Here is how to get it right.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/price-newsletter-sponsorships.jpg" }, { "id": "https://adslotly.com/blog/rate-card-that-sells/", "url": "https://adslotly.com/blog/rate-card-that-sells/", "title": "Building a Rate Card That Sells", "summary": "A good rate card answers a sponsor's questions before they ask. Here is how to build one.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/rate-card-that-sells.jpg" }, { "id": "https://adslotly.com/blog/what-sponsors-want-to-know/", "url": "https://adslotly.com/blog/what-sponsors-want-to-know/", "title": "What Sponsors Actually Want to Know", "summary": "Sponsors care about a few specific things. Answer them well and you win the deal.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/what-sponsors-want-to-know.jpg" }, { "id": "https://adslotly.com/blog/selling-without-awkwardness/", "url": "https://adslotly.com/blog/selling-without-awkwardness/", "title": "Selling Sponsorships Without the Awkwardness", "summary": "Selling your own newsletter can feel uncomfortable. Here is how to make it feel natural.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/selling-without-awkwardness.jpg" }, { "id": "https://adslotly.com/blog/filling-your-open-slots/", "url": "https://adslotly.com/blog/filling-your-open-slots/", "title": "Filling Your Open Sponsorship Slots", "summary": "An empty slot is lost revenue you cannot recover. Here is how to keep them filled.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/filling-your-open-slots.jpg" }, { "id": "https://adslotly.com/blog/sponsorship-formats-that-work/", "url": "https://adslotly.com/blog/sponsorship-formats-that-work/", "title": "Sponsorship Formats That Work", "summary": "Different placements suit different sponsors. Here are the formats worth offering.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsorship-formats-that-work.jpg" }, { "id": "https://adslotly.com/blog/reporting-results-to-sponsor/", "url": "https://adslotly.com/blog/reporting-results-to-sponsor/", "title": "Reporting Results to a Sponsor", "summary": "A sponsor who sees results comes back. Here is how to report in a way that wins renewals.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/reporting-results-to-sponsor.jpg" }, { "id": "https://adslotly.com/blog/building-repeat-sponsors/", "url": "https://adslotly.com/blog/building-repeat-sponsors/", "title": "Building Repeat Sponsors", "summary": "One time deals are exhausting. Repeat sponsors are the goal. Here is how to build them.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/building-repeat-sponsors.jpg" }, { "id": "https://adslotly.com/blog/growing-sponsorship-revenue/", "url": "https://adslotly.com/blog/growing-sponsorship-revenue/", "title": "Growing Sponsorship Revenue as Your List Grows", "summary": "A bigger list should mean bigger sponsorship income. Here is how to make it happen.", "date_published": "2026-09-03T09:00:00Z", "image": "https://adslotly.com/assets/blog/growing-sponsorship-revenue.jpg" }, { "id": "https://adslotly.com/blog/category-exclusivity-for-sponsors/", "url": "https://adslotly.com/blog/category-exclusivity-for-sponsors/", "title": "When should a newsletter publisher offer category exclusivity to a sponsor?", "summary": "Exclusivity is one of the most valuable things you can sell and one of the easiest to give away for free. Here is how to decide when it earns a premium and when to say no.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/category-exclusivity-for-sponsors.jpg" }, { "id": "https://adslotly.com/blog/sponsorship-agreement-essential-terms/", "url": "https://adslotly.com/blog/sponsorship-agreement-essential-terms/", "title": "Which terms belong in a newsletter sponsorship agreement before the first send?", "summary": "A one-page agreement prevents most sponsor disputes. These are the clauses worth including, in plain language, and the ones you can safely skip.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsorship-agreement-essential-terms.jpg" }, { "id": "https://adslotly.com/blog/declining-mismatched-sponsor-offers/", "url": "https://adslotly.com/blog/declining-mismatched-sponsor-offers/", "title": "How do you decline a newsletter sponsor that does not fit your audience?", "summary": "Saying no to money is hard, especially early on. A written fit policy, a short template, and a few alternatives make it easier and protect the list you worked to build.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/declining-mismatched-sponsor-offers.jpg" }, { "id": "https://adslotly.com/blog/makegoods-after-underdelivery/", "url": "https://adslotly.com/blog/makegoods-after-underdelivery/", "title": "What should a newsletter publisher do when a sponsored issue underdelivers?", "summary": "A low open rate, a broken link, or a send that never went out: here is how to define underdelivery, what a fair makegood looks like, and how to tell the sponsor.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/makegoods-after-underdelivery.jpg" }, { "id": "https://adslotly.com/blog/sponsor-booking-lead-times/", "url": "https://adslotly.com/blog/sponsor-booking-lead-times/", "title": "How much lead time should a newsletter give sponsors before booking a slot?", "summary": "Too little lead time means rushed creative and empty slots; too much means stale pricing and cancellations. Here is how to set booking windows, creative deadlines, and hold expiries that hold up.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsor-booking-lead-times.jpg" }, { "id": "https://adslotly.com/blog/sponsor-creative-guidelines/", "url": "https://adslotly.com/blog/sponsor-creative-guidelines/", "title": "What is the best way to write sponsor creative guidelines for a newsletter?", "summary": "Clear creative specs save you editing time, keep sponsor blocks readable, and make sponsors' copy perform better. Here is what to include and how to enforce it without friction.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsor-creative-guidelines.jpg" }, { "id": "https://adslotly.com/blog/labeling-sponsored-content-clearly/", "url": "https://adslotly.com/blog/labeling-sponsored-content-clearly/", "title": "Why does clear sponsorship labeling matter for a newsletter's reader trust?", "summary": "Labeling a sponsor block is a legal expectation, a trust signal, and, counterintuitively, usually better for the sponsor. Here is how to do it well and where it goes wrong.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/labeling-sponsored-content-clearly.jpg" }, { "id": "https://adslotly.com/blog/sponsor-cancellation-after-booking/", "url": "https://adslotly.com/blog/sponsor-cancellation-after-booking/", "title": "What should a newsletter publisher do when a sponsor cancels after booking?", "summary": "Cancellations happen: budgets get cut, launches slip, agencies lose clients. A clear policy, a calm reply, and a plan for the empty slot keep it from costing you the relationship or the revenue.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsor-cancellation-after-booking.jpg" }, { "id": "https://adslotly.com/blog/sponsor-subscriber-data-requests/", "url": "https://adslotly.com/blog/sponsor-subscriber-data-requests/", "title": "How do you respond when a sponsor asks for subscriber data or list access?", "summary": "Sponsors sometimes ask for email addresses, demographics, or a co-registration option. Most of those requests can be met with aggregate data and clear boundaries, without handing over your readers.", "date_published": "2026-09-07T09:00:00Z", "image": "https://adslotly.com/assets/blog/sponsor-subscriber-data-requests.jpg" } ] }