Building Repeat Sponsors
One time deals are exhausting. Repeat sponsors are the goal. Here is how to build them.
Build repeat sponsors by delivering a smooth, well performing experience, treating sponsors as partners rather than one off transactions, and making renewal effortless for anyone happy with their results. Repeat sponsors mean reliable revenue and far less selling, so nurturing the ones you have beats constantly chasing new deals.
Repeat beats one time
Constantly finding new sponsors is hard work. A base of repeat sponsors who run regularly gives you reliable revenue and far less selling, which is a healthier business than a stream of one off deals. Related: Selling Sponsorships Without the Awkwardness
Keep reading: How to Price Newsletter Sponsorships, Building a Rate Card That Sells, What Sponsors Actually Want to Know. See how AdSlotly helps you sponsorship rate card and slot booking for newsletters.
Deliver a good experience
Sponsors return when working with you is easy and the placement performed. A smooth booking, a placement that ran as promised, and honest reporting together make renewing the natural choice. Related: How far ahead should a newsletter let sponsors book a slot and send creative?
Treat sponsors as partners
A sponsor you treat as a valued partner, rather than a transaction, is one who sticks around. Small attentions, responsiveness, and genuine care for their results turn a buyer into a long term relationship. Related: Reporting Results to a Sponsor
Make renewing effortless
The easier it is for a happy sponsor to book again, the more likely they will. Reaching out before their slot lapses, with a simple path to renew, keeps good sponsors running without them having to think about it. Related: Which terms belong in a newsletter sponsorship agreement before the first send?
- Repeat sponsors mean reliable revenue and less selling
- Deliver a smooth, performing experience
- Treat sponsors as partners, not transactions
- Make renewing effortless for happy sponsors
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
Frequently asked questions
Why are repeat sponsors more valuable than new ones?
They provide predictable revenue and require far less effort to sell to, since they already trust you and know the value. Constantly finding new sponsors is exhausting by comparison.
How do I make renewing easy for a sponsor?
Reach out before their slot lapses, remind them of the results, and offer a simple way to rebook the next placement. Removing friction turns a satisfied sponsor into a returning one.
Sell your newsletter sponsorships like a pro
Sponsorship rate card and slot booking for newsletters. AdSlotly is built to help you put this into practice.
Open my rate cardMore from the AdSlotly blog
How to Price Newsletter Sponsorships
Building a Rate Card That Sells
What Sponsors Actually Want to Know
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