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AdSlotly overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind AdSlotly/author/Blog
Guides on newsletter sponsorships/blog/How to Price Newsletter Sponsorships
Pricing sponsorships is where many creators leave money on the table. Here is how to get it right./blog/price-newsletter-sponsorships/Building a Rate Card That Sells
A good rate card answers a sponsor's questions before they ask. Here is how to build one./blog/rate-card-that-sells/What Sponsors Actually Want to Know
Sponsors care about a few specific things. Answer them well and you win the deal./blog/what-sponsors-want-to-know/Selling Sponsorships Without the Awkwardness
Selling your own newsletter can feel uncomfortable. Here is how to make it feel natural./blog/selling-without-awkwardness/Filling Your Open Sponsorship Slots
An empty slot is lost revenue you cannot recover. Here is how to keep them filled./blog/filling-your-open-slots/Sponsorship Formats That Work
Different placements suit different sponsors. Here are the formats worth offering./blog/sponsorship-formats-that-work/Reporting Results to a Sponsor
A sponsor who sees results comes back. Here is how to report in a way that wins renewals./blog/reporting-results-to-sponsor/Building Repeat Sponsors
One time deals are exhausting. Repeat sponsors are the goal. Here is how to build them./blog/building-repeat-sponsors/Growing Sponsorship Revenue as Your List Grows
A bigger list should mean bigger sponsorship income. Here is how to make it happen./blog/growing-sponsorship-revenue/When should a newsletter publisher offer category exclusivity to a sponsor?
Exclusivity is one of the most valuable things you can sell and one of the easiest to give away for free. Here is how to decide when it earns a premium and when to say no./blog/category-exclusivity-for-sponsors/Which terms belong in a newsletter sponsorship agreement before the first send?
A one-page agreement prevents most sponsor disputes. These are the clauses worth including, in plain language, and the ones you can safely skip./blog/sponsorship-agreement-essential-terms/How do you decline a newsletter sponsor that does not fit your audience?
Saying no to money is hard, especially early on. A written fit policy, a short template, and a few alternatives make it easier and protect the list you worked to build./blog/declining-mismatched-sponsor-offers/What should a newsletter publisher do when a sponsored issue underdelivers?
A low open rate, a broken link, or a send that never went out: here is how to define underdelivery, what a fair make-good looks like, and how to tell the sponsor./blog/makegoods-after-underdelivery/How far ahead should a newsletter let sponsors book a slot and send creative?
Too little lead time means rushed creative and empty slots; too much means stale pricing and cancellations. Here is how to set booking windows, creative deadlines, and hold expiries that hold up./blog/sponsor-booking-lead-times/What is the best way to write sponsor creative guidelines for a newsletter?
Clear creative specs save you editing time, keep sponsor blocks readable, and make sponsors' copy perform better. Here is what to include and how to enforce it without friction./blog/sponsor-creative-guidelines/Why does clear sponsorship labeling matter for a newsletter's reader trust?
Labeling a sponsor block is a legal expectation, a trust signal, and, counterintuitively, usually better for the sponsor. Here is how to do it well and where it goes wrong./blog/labeling-sponsored-content-clearly/What should a newsletter publisher do when a sponsor cancels after booking?
Cancellations happen: budgets get cut, launches slip, agencies lose clients. A clear policy, a calm reply, and a plan for the empty slot keep it from costing you the relationship or the revenue./blog/sponsor-cancellation-after-booking/How do you respond when a sponsor asks for subscriber data or list access?
Sponsors sometimes ask for email addresses, demographics, or a co-registration option. Most of those requests can be met with aggregate data and clear boundaries, without handing over your readers./blog/sponsor-subscriber-data-requests/What is the best way to invoice newsletter sponsors and make sure you actually get paid on time?
Selling the slot is only half the job. Here is how independent publishers set payment terms, write invoices finance teams can process, and chase late money without damaging the relationship./blog/invoicing-sponsors-getting-paid/How do you decide between a flat sponsorship fee and an affiliate revenue share for one newsletter slot?
A revenue share sounds generous until you notice how much of the outcome you do not control. Here is how to run the numbers and when a share genuinely beats a flat fee./blog/flat-fee-vs-revenue-share/Complete guide
Everything a newsletter operator needs to price, package, sell, deliver, and grow sponsorship revenue, organized as one working system rather than a pile of tips./guide/Compare options
Direct selling, a self-serve booking page, a marketplace listing, a commissioned rep, and a newsletter ad network each trade margin, control, and time differently. Here is how they stack up for an independent publisher./compare/Glossary and FAQ
Plain definitions of the terms that come up when pricing, selling, and delivering newsletter sponsorships, plus answers to the questions publishers ask most./glossary/Free tools
Free calculators and planners/tools/Newsletter Sponsorship Price Calculator
Turn your subscriber count, open rate and a target CPM into a defensible price per sponsorship slot, for newsletter operators building a rate card./tools/newsletter-sponsorship-price/Sponsorship Inventory Revenue Planner
Estimate monthly and 12 month sponsorship revenue from your send cadence, slots per issue, price and realistic sell-through, for newsletter operators planning a budget./tools/sponsorship-inventory-planner/Newsletter Sponsor Break-even Calculator
Work out how many conversions a newsletter sponsorship needs to pay for itself, for sponsors evaluating a buy and operators justifying their rate./tools/sponsor-break-even/Which newsletter sponsorship approach is right for you?
Eight quick questions about your list, your pricing, and your process, then a plain recommendation for where to focus next./quiz/Sponsored Send Pre-Flight Checklist
A booking-to-report checklist for every sponsored newsletter issue, so the slot is confirmed once, the creative arrives on time, the label is clear, and the sponsor gets a report without having to ask for it./templates/sponsored-send-checklist/Newsletter Rate Card Placement Worksheet
A one page worksheet for listing every placement you sell, the expected opens behind it, the per-send and package price, the creative deadline, and the one line reason a sponsor hears when they ask why it costs that./templates/rate-card-placement-worksheet/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
AdSlotly overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind AdSlotly/author/Blog
Guides on newsletter sponsorships/blog/How to Price Newsletter Sponsorships
Pricing sponsorships is where many creators leave money on the table. Here is how to get it right./blog/price-newsletter-sponsorships/Building a Rate Card That Sells
A good rate card answers a sponsor's questions before they ask. Here is how to build one./blog/rate-card-that-sells/What Sponsors Actually Want to Know
Sponsors care about a few specific things. Answer them well and you win the deal./blog/what-sponsors-want-to-know/Selling Sponsorships Without the Awkwardness
Selling your own newsletter can feel uncomfortable. Here is how to make it feel natural./blog/selling-without-awkwardness/Filling Your Open Sponsorship Slots
An empty slot is lost revenue you cannot recover. Here is how to keep them filled./blog/filling-your-open-slots/Sponsorship Formats That Work
Different placements suit different sponsors. Here are the formats worth offering./blog/sponsorship-formats-that-work/Reporting Results to a Sponsor
A sponsor who sees results comes back. Here is how to report in a way that wins renewals./blog/reporting-results-to-sponsor/Building Repeat Sponsors
One time deals are exhausting. Repeat sponsors are the goal. Here is how to build them./blog/building-repeat-sponsors/Growing Sponsorship Revenue as Your List Grows
A bigger list should mean bigger sponsorship income. Here is how to make it happen./blog/growing-sponsorship-revenue/When should a newsletter publisher offer category exclusivity to a sponsor?
Exclusivity is one of the most valuable things you can sell and one of the easiest to give away for free. Here is how to decide when it earns a premium and when to say no./blog/category-exclusivity-for-sponsors/Which terms belong in a newsletter sponsorship agreement before the first send?
A one-page agreement prevents most sponsor disputes. These are the clauses worth including, in plain language, and the ones you can safely skip./blog/sponsorship-agreement-essential-terms/How do you decline a newsletter sponsor that does not fit your audience?
Saying no to money is hard, especially early on. A written fit policy, a short template, and a few alternatives make it easier and protect the list you worked to build./blog/declining-mismatched-sponsor-offers/What should a newsletter publisher do when a sponsored issue underdelivers?
A low open rate, a broken link, or a send that never went out: here is how to define underdelivery, what a fair make-good looks like, and how to tell the sponsor./blog/makegoods-after-underdelivery/How far ahead should a newsletter let sponsors book a slot and send creative?
Too little lead time means rushed creative and empty slots; too much means stale pricing and cancellations. Here is how to set booking windows, creative deadlines, and hold expiries that hold up./blog/sponsor-booking-lead-times/What is the best way to write sponsor creative guidelines for a newsletter?
Clear creative specs save you editing time, keep sponsor blocks readable, and make sponsors' copy perform better. Here is what to include and how to enforce it without friction./blog/sponsor-creative-guidelines/Why does clear sponsorship labeling matter for a newsletter's reader trust?
Labeling a sponsor block is a legal expectation, a trust signal, and, counterintuitively, usually better for the sponsor. Here is how to do it well and where it goes wrong./blog/labeling-sponsored-content-clearly/What should a newsletter publisher do when a sponsor cancels after booking?
Cancellations happen: budgets get cut, launches slip, agencies lose clients. A clear policy, a calm reply, and a plan for the empty slot keep it from costing you the relationship or the revenue./blog/sponsor-cancellation-after-booking/How do you respond when a sponsor asks for subscriber data or list access?
Sponsors sometimes ask for email addresses, demographics, or a co-registration option. Most of those requests can be met with aggregate data and clear boundaries, without handing over your readers./blog/sponsor-subscriber-data-requests/What is the best way to invoice newsletter sponsors and make sure you actually get paid on time?
Selling the slot is only half the job. Here is how independent publishers set payment terms, write invoices finance teams can process, and chase late money without damaging the relationship./blog/invoicing-sponsors-getting-paid/How do you decide between a flat sponsorship fee and an affiliate revenue share for one newsletter slot?
A revenue share sounds generous until you notice how much of the outcome you do not control. Here is how to run the numbers and when a share genuinely beats a flat fee./blog/flat-fee-vs-revenue-share/Complete guide
Everything a newsletter operator needs to price, package, sell, deliver, and grow sponsorship revenue, organized as one working system rather than a pile of tips./guide/Compare options
Direct selling, a self-serve booking page, a marketplace listing, a commissioned rep, and a newsletter ad network each trade margin, control, and time differently. Here is how they stack up for an independent publisher./compare/Glossary and FAQ
Plain definitions of the terms that come up when pricing, selling, and delivering newsletter sponsorships, plus answers to the questions publishers ask most./glossary/Free tools
Free calculators and planners/tools/Newsletter Sponsorship Price Calculator
Turn your subscriber count, open rate and a target CPM into a defensible price per sponsorship slot, for newsletter operators building a rate card./tools/newsletter-sponsorship-price/Sponsorship Inventory Revenue Planner
Estimate monthly and 12 month sponsorship revenue from your send cadence, slots per issue, price and realistic sell-through, for newsletter operators planning a budget./tools/sponsorship-inventory-planner/Newsletter Sponsor Break-even Calculator
Work out how many conversions a newsletter sponsorship needs to pay for itself, for sponsors evaluating a buy and operators justifying their rate./tools/sponsor-break-even/Which newsletter sponsorship approach is right for you?
Eight quick questions about your list, your pricing, and your process, then a plain recommendation for where to focus next./quiz/Sponsored Send Pre-Flight Checklist
A booking-to-report checklist for every sponsored newsletter issue, so the slot is confirmed once, the creative arrives on time, the label is clear, and the sponsor gets a report without having to ask for it./templates/sponsored-send-checklist/Newsletter Rate Card Placement Worksheet
A one page worksheet for listing every placement you sell, the expected opens behind it, the per-send and package price, the creative deadline, and the one line reason a sponsor hears when they ask why it costs that./templates/rate-card-placement-worksheet/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
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